Name: Placement Stratégique
Address: 11111 Boulevard Saint-Jean-Baptiste, Montréal, QC, H1B 4B3, CA
Telephone: +15147950882

Question 1

How much does truck advertising cost?

Accepted Answer

Every campaign is built to measure: number of trailers, faces (sides, rear doors), duration and design. For comparison, a highway billboard in Montreal starts at $5,000 per week — over $20,000 a month — for one fixed location. Our trailers change audiences constantly. Request a quote: fast answer, no commitment.

Question 2

What's the difference between trailer advertising and a static billboard?

Accepted Answer

A static billboard is mostly seen by the same commuters, day after day, in one spot. An advertising trailer crosses the same traffic — Highway 40 in Montreal carries 182,000 vehicles a day (Quebec Ministry of Transport, AADT 2024) — except it doesn't stay put: highways, distribution centres, city cores, other provinces. Your message constantly reaches new people. And according to industry studies, 96% of people find truck advertising more memorable than a static billboard (American Trucking Associations).

Question 3

Is the advertising visible from both sides?

Accepted Answer

Yes. Both sides of the trailer are lettered, so your ad works in both directions of traffic, on any road — plus the rear doors for the traffic behind you, in jams and at red lights. A static billboard faces one direction only: half the traffic never sees it.

Question 4

Where do the trailers travel?

Accepted Answer

You choose the territory precisely: an industrial district, a city (Montreal, Quebec City, Laval, Sherbrooke, Gatineau…), one or several Quebec regions, the Canadian provinces of your choice, or specific U.S. states. Because the trailers are ours, we assign your advertising to the units serving that market. The possibilities are limitless.

Question 5

Who handles installing the creative?

Accepted Answer

We handle it: partial lettering or full wrap in large-format vinyl, professionally installed. No artwork ready? Our graphic design service is available as an option. As in any media plan, production (design, printing, installation) is billed separately from the advertising space.

Question 6

How long does a campaign run?

Accepted Answer

The minimum term is six months. We offer 6- and 12-month terms: the longer the campaign runs, the lower your cost per square foot and per impression.

Question 7

I'm a carrier — can I rent a trailer?

Accepted Answer

Yes. The trailers belong to North South Leasing (Location Nord Sud), our rental division. Thanks to advertising revenue, fleets get reliable 53-ft dry vans at a reduced cost. Call us for availability.

This isn't a concept. It has already rolled.