Trailer advertising · Montreal
Placement Stratégique sells the ad space on working dry van trailers. Your brand travels the highways of Quebec, Canada and the United States — seen in traffic, at the docks, downtown, day and night.
Three steps between your logo and the highway.
Send us your artwork — or we design it with you — then we install it on the trailer in large-format vinyl: partial lettering or full wrap.
Our trailers are in active service for working transport fleets: highways, distribution centres, industrial parks and city cores.
While the trailer is in service, your ad accumulates kilometres and impressions. No fixed location, no site rent: the road generates your visibility.
Your ad works in both directions of traffic, on any road. A static billboard faces one direction only — half the traffic never sees it.
468 sq ft per side, plus 72 sq ft on the rear doors and the same on the front. That is 61 % more than a standard highway billboard, which caps out at 672 sq ft on a single face.
A static billboard charges by the week for one street corner. Here, the location changes constantly — and it's included in the price.
GPS tracking and a monthly visibility report are included: real routes, cities crossed and impressions estimated from official MTQ traffic data. A static billboard reports nothing.
When the Métropolitaine jams up, your trailer stays in drivers' field of view — sometimes for minutes. And at loading docks, in industrial yards, along the curb, it keeps working where no billboard is allowed to stand.
Montreal, the Quebec–Windsor corridor, the Maritimes, the U.S. Northeast: reach follows our fleets' freight routes — and you choose the territory.
A fixed board lives on one street corner: the same commuters drive past it every morning. A trailer changes routes, neighbourhoods and even countries — your budget buys new eyeballs, not repetition.
vehicles a day on Highway 40 (Métropolitaine), in Montreal
Quebec Ministry of Transport — AADT 2024
vehicles a day on Highway 13
Quebec Ministry of Transport — AADT 2025
vehicles a day on Highway 20, in Montreal
Quebec Ministry of Transport — AADT 2025
opportunities to see per day for a trailer on an urban Montreal loop (6 h on the road)
Placement Stratégique calculation based on Quebec Ministry of Transport AADT data
per day when the trailer runs 10 hours in the same area
Same method, same public dataset
per hour when the trailer is stopped alongside the Métropolitaine
Highway 40 traffic count, Quebec MTQ AADT 2024
Traffic counts: annual average daily traffic (AADT) from Quebec's Ministère des Transports et de la Mobilité durable — public "Débit de circulation" dataset, over 4,500 counting sites. A static billboard occupies ONE spot, on one of these highways; our trailers run those same highways, then keep going into Ontario and the United States. Impression method: per hour on the road, a trailer meets roughly twice the hourly flow of oncoming traffic — closing speed doubles the encounter rate — plus the vehicles that overtake it. Applied to Quebec MTQ traffic counts at 1.2 occupants per vehicle. These are estimated opportunities to see, not guaranteed views. Static billboard prices: current Montreal market rates for a highway billboard, 2026.
Our network gives access to trailers in service with real carriers, on real commercial routes. We buy the advertising rights on their sides: the fleet owner earns revenue on an asset they already run, and your advertising rides genuine routes — not trucks driving around to advertise. Two winners, one 53-footer.
Large-format mobile advertising, tailored: number of trailers, faces, duration and territories to match your goals.
Your 53-ft trailers already in service generate additional monthly revenue. We buy the advertising rights, cover the wrap entirely, and impose no route obligation.
Let's talk about your trailers →Each trailer offers up to four ad faces, as partial lettering or a full wrap.
52 ft × 9 ft · 468 sq ft
52 ft × 9 ft · 468 sq ft
8 ft × 9 ft · 72 sq ft
Partial lettering or a full wrap, depending on your budget and your artwork. Optional production: graphic design, large-format vinyl printing and professional installation, billed separately from the advertising space.
We work with trailers in service with active carriers, so the targeting is as precise as your media plan. An industrial district, a city, a region, a province or specific U.S. states — you define the territory, we assign your advertising to the units that serve it.
Highest impression density
Montreal, Laval, Longueuil, Quebec City, Trois-Rivières, Sherbrooke, Gatineau, Saguenay — or one specific industrial district. The same pool of customers, seen again and again.
Several markets at once
Greater Montreal, Capitale-Nationale, Eastern Townships, Mauricie, Saguenay–Lac-Saint-Jean, Bas-Saint-Laurent, Outaouais: one region or several, to match your market.
Interprovincial presence
Ontario, New Brunswick, Nova Scotia, Manitoba, Alberta… Target the provinces where you sell — one or several. Montreal–Toronto: 540 km, so 1,080 km of exposure per round trip.
Cross-border coverage
New York, Vermont, Massachusetts, Ohio, Illinois, Georgia, Texas… Target specific states or full corridors. Boston 510 km, New York 600 km, Chicago 1,350 km.
A city, a region, a province, a state — or any combination. The targeting is as precise as your media plan.
Impression volume depends on traffic density, not mileage: an urban loop generates more impressions than a long intercity run, because rural highways carry far fewer vehicles. Local and regional maximise volume; national and international buy territorial coverage and awareness across several markets. The actual routes of the trailers assigned to your campaign are confirmed with your quote.
As in any media plan, production is billed separately from the advertising space. Supply your own artwork, or hand us the mandate.
Our designers build your artwork for the 52 ft × 9 ft format, ready for large-format printing.
Large-format vinyl printed and applied by professional installers, on both sides, the rear doors and the front.
Inspection, touch-ups and replacement of the lettering for the full duration of the campaign.
Truck and trailer advertising, explained simply.
Every campaign is built to measure: number of trailers, faces (sides, rear doors, front), duration and design. For comparison, a highway billboard in Montreal starts at $5,000 per week — over $20,000 a month — for one fixed location. Our trailers change audiences constantly. Request a quote: fast answer, no commitment.
A static billboard is mostly seen by the same commuters, day after day, in one spot. An advertising trailer crosses the same traffic — Highway 40 in Montreal carries 182,000 vehicles a day (Quebec Ministry of Transport, AADT 2024) — except it doesn't stay put: highways, distribution centres, city cores, other provinces. Your message constantly reaches new people. And because a billboard has only one face, half the traffic never sees it — the trailer is lettered on both sides.
Yes. Both sides of the trailer are lettered, so your ad works in both directions of traffic, on any road — plus the rear doors for the traffic behind you, in jams and at red lights. A static billboard faces one direction only: half the traffic never sees it.
You choose the territory precisely: an industrial district, a city (Montreal, Quebec City, Laval, Sherbrooke, Gatineau…), one or several Quebec regions, the Canadian provinces of your choice, or specific U.S. states. With a network of trailers in service, we assign your advertising to the units serving that market precisely. The possibilities are practically limitless.
We handle it: partial lettering or full wrap in large-format vinyl, professionally installed. No artwork ready? Our graphic design service is available as an option. As in any media plan, production (design, printing, installation) is billed separately from the advertising space.
The minimum term is six months. We offer 6-, 12- and 24-month terms: the longer the commitment, the lower your cost per square foot and per impression.
Trailers, faces, duration and territory — every campaign is built to measure. Advertising space and production are itemized separately in your quote.
Mon–Fri · 9 AM to 5 PM