A complete presence.
Both sides, the front and the rear doors carry your identity. One brand on the trailer.
LARGE-FORMAT MOBILE ADVERTISING · MONTREAL
Take the road.Own the space.
Your advertising on all four faces of a 53-foot trailer. A bold presence, right in the heart of your market.
53′A commanding format
04Wrapped faces
1,080Approximate sq ft of advertising
GPSRoute tracking
01 / A NEW PLAYING FIELD
Your brand.
Part of the landscape.
On major roads, in traffic and across neighbourhoods: your brand becomes part of everyday journeys, on a big canvas.
A powerful complement to your billboards. A new playing field for your brand.
The market you want.
Your territory is part of the campaign plan. Greater Montreal or a wider reach: we start with your goals.
Movement. With visibility.
GPS documents the routes, which are presented in your monthly reports.
ON THE ROAD / COMPLETED CAMPAIGN
From concept.
To reality.
An advertising wrap printed and installed on an actual 53-foot trailer. This Camions Nord Sud campaign shows the format in a real setting.
See all the photographs
02 / THE WHOLE BIG PICTURE
Four faces.
One brand.
All four faces are wrapped. Not an optional extra. Your campaign is designed to be recognized from every angle.
PS / 53′CONCEPTUAL DIAGRAM
Left sideINCLUDED IN THE WRAP
A full-length canvas for creative that can be seen from a distance.
THE DIMENSIONS, AT A GLANCE
- Left side
- 52 × 9 ft468 sq ft approx.
- Right side
- 52 × 9 ft468 sq ft approx.
- Rear doors
- 8 × 9 ft72 sq ft approx.
- Front face
- 8 × 9 ft72 sq ft approx.
Approximately 1,080 sq ft around your brand.Indicative dimensions. Production templates are adapted to the selected trailer.
03 / A WELL-PLACED CAMPAIGN
Your market.
Our starting point.
Build your presence where it matters. The territory and circulation terms are defined with you in the proposal.
Define my territoryGREATER MONTREAL
Territory illustration, not an actual GPS route.
Montreal, Laval, North Shore and South Shore. A campaign in the heart of the metropolis.
Greater Montreal: A-40, A-15, A-13, A-20, A-440, A-640, A-25, A-30 and A-10. Selected corridors follow your market and the campaign’s confirmed assignment.
GPS TRACKING ILLUSTRATIONGPS
ROUTES / TERRITORIES
04 / VISIBILITY. WITH FOLLOW-THROUGH.
In motion.
In the picture.
Your campaign hits the road. Stay informed about its movements with GPS tracking and monthly reports.
- Documented routes
- Territories travelled
- Monthly reports
YOUR DEPLOYMENT / CAMPAIGN PLANS
One trailer.
Or a whole fleet.
The right scale follows your ambition. We build your proposal around the number of trailers, your territory and your preferred campaign length.
Bronze
01trailer
Launch a first campaign and build your brand’s presence in your market.
Build my deploymentSilver
02–04trailers
Deploy several units to broaden your presence in the selected areas.
Build my deploymentGold
05+trailers
Give your campaign greater scale with a fleet in your colours.
Build my deploymentYour territory remains a campaign choice, regardless of the plan. Deployment can go beyond five trailers.
IN EVERY PLAN
- One brand per trailer
- All four faces planned in the wrap
- Territory defined with you
- GPS route tracking
- Monthly reports
- Circulation commitment set out in the contract
Media and production are priced separately. Unit count and launch dates are confirmed in your proposal.
YOUR BUDGET / CLEARLY ITEMIZED
One project.
Two clear components.
Advertising space for the length of your campaign. Your proposal sets out the monthly amount, the cost for the selected term and the total for your fleet.
Printing and installation on both sides, the front and the rear doors. Provide your own creative, or have it quoted separately with us.
See the media cost, estimated wrap production and total project budget. Options are identified separately.
Understand budget and CPM (FR)05 / FROM IDEA TO HIGHWAY
We take it from here.
Your ambition.
Your market, trailer count and campaign length: we define the plan with you.
Your identity.
Your creative team or ours prepares the wrap. We coordinate adaptation to all four faces and production.
Your brand on the road.
Your campaign goes into circulation. Route reports let you follow its deployment.
06 / CLEAR AND PRACTICAL
The right questions.
Which trailer faces are wrapped?
All four: both sides, the rear doors and the front face. A complete wrap is planned for the project. Media and production are itemized separately in your proposal.
Can we choose the campaign territory?
Yes. Your priority market is central to the proposal. Together, we define the territory, campaign length, trailer count and circulation terms set out in the contract.
Can our marketing team create the artwork?
Yes. Your team or agency can provide the creative. We coordinate adaptation to all four faces, printing and installation.
How can we follow the campaign’s movements?
GPS tracking documents the trailers’ routes. Monthly reports show their movements and the territories travelled.
Can we deploy multiple trailers?
Yes. From one trailer to a wider deployment, the number of units follows your goals and the availability confirmed in your proposal.
What does the campaign budget include?
Your proposal separates media, estimated wrap production and the project total. Media covers advertising space for the agreed trailer count and campaign length. Printing and installation are quoted separately; your team may supply the creative or have it quoted as a separate assignment.
How long does a campaign run?
Campaigns are planned for six or twelve months, depending on the selected plan. A sustained presence supports brand creative rather than a promotion lasting only a few days. The exact term and dates appear in your proposal.
Is circulation covered in the contract?
Yes. The campaign contract includes a circulation commitment. It specifies the territory and circulation terms; GPS documents the routes.
Can the creative change during the campaign?
Yes. New creative can be prepared during the campaign. Design, printing and installation are covered by a separate production budget.
Does GPS measure how many people see the advertising?
GPS documents routes and territories travelled. Opportunities to see and CPM are estimated using the routes and circulation assumptions specified in your proposal.
YOUR NEXT CAMPAIGN STARTS HERE.