Trailer advertising · Montreal
Placement Stratégique sells the ad space on working dry van trailers. Your brand travels the highways of Quebec, Canada and the United States — seen in traffic, at the docks, downtown, day and night.
Three steps between your logo and the highway.
Send us your artwork — or we design it with you — then we install it on the trailer in large-format vinyl: partial lettering or full wrap.
Our trailers are in active service for working transport fleets: highways, distribution centres, industrial parks and city cores.
While the trailer is in service, your ad accumulates kilometres and impressions. No fixed location, no site rent: the road generates your visibility.
Your ad works in both directions of traffic, on any road. A static billboard faces one direction only — half the traffic never sees it.
468 sq ft per side (52 ft × 9 ft), both sides — 39 % more than a standard 672 sq ft highway billboard, which has only one face.
A static billboard charges by the week for one street corner. Here, the location changes constantly — and it's included in the price.
GPS tracking and a monthly visibility report are included: real routes, cities crossed and impressions estimated from official MTQ traffic data. A static billboard reports nothing.
A billboard needs traffic to drive past it. When the Métropolitaine jams up, your trailer stays in drivers' field of view — sometimes for minutes.
At loading docks, in industrial yards, along the curb: your ad keeps working in places where no billboard is allowed to stand.
No ad blockers, no skip button, no scrolling past. Your message is seen by real people, in the real world.
Montreal, the Quebec–Windsor corridor, the Maritimes, the U.S. Northeast: reach follows our fleets' freight routes — and you choose the territory.
A fixed board lives on one street corner: the same commuters drive past it every morning. A trailer changes routes, neighbourhoods and even countries — your budget buys new eyeballs, not repetition.
vehicles a day on Highway 40 (Métropolitaine), in Montreal
Quebec Ministry of Transport — AADT 2024
vehicles a day on Highway 13
Quebec Ministry of Transport — AADT 2025
vehicles a day on Highway 20, in Montreal
Quebec Ministry of Transport — AADT 2025
of people notice advertising on the sides of trucks
American Trucking Associations — The Visual Impact of Trucks in Traffic
say truck advertising has more impact than a billboard
American Trucking Associations
impressions per day for a single truck on the road
Outdoor Advertising Association of America (OAAA)
Traffic counts: annual average daily traffic (AADT) from Quebec's Ministère des Transports et de la Mobilité durable — public "Débit de circulation" dataset, over 4,500 counting sites. A static billboard occupies ONE spot, on one of these highways; our trailers run those same highways, then keep going into Ontario and the United States. Perception studies: American Trucking Associations and the Outdoor Advertising Association of America — the reference studies of the mobile advertising industry. Static billboard prices: current Montreal market rates for a highway billboard, 2026.
The trailers belong to North South Leasing (Location Nord Sud), our 53-foot trailer rental division. Ad revenue subsidizes the rentals: fleets get their trailers at a reduced cost, and your ads ride their routes. Two customers, one 53-footer — everybody wins.
Large-format mobile advertising, tailored: number of trailers, faces, duration and territories to match your goals.
Reliable 53-ft dry vans at a reduced cost thanks to advertising revenue — through North South Leasing.
Visit North South Leasing →Each trailer offers up to three ad faces, as partial lettering or a full wrap.
52 ft × 9 ft · 468 sq ft
52 ft × 9 ft · 468 sq ft
8 ft × 9 ft · 72 sq ft
Both sides are lettered: your ad is seen in both directions of traffic, on any road. Optional production: graphic design, large-format vinyl printing and professional installation, billed separately from the advertising space.
The trailers are ours, so the targeting is as precise as your media plan. An industrial district, a city, a region, a province or specific U.S. states — you define the territory, we assign your advertising to the units that serve it.
800 – 2,400 km / week
Montreal, Laval, Longueuil, Quebec City, Trois-Rivières, Sherbrooke, Gatineau, Saguenay — or one specific industrial district. The same pool of customers, seen again and again.
2,400 – 4,000 km / week
Greater Montreal, Capitale-Nationale, Eastern Townships, Mauricie, Saguenay–Lac-Saint-Jean, Bas-Saint-Laurent, Outaouais: one region or several, to match your market.
up to 4,800 km / week
Ontario, New Brunswick, Nova Scotia, Manitoba, Alberta… Target the provinces where you sell — one or several. Montreal–Toronto: 540 km, so 1,080 km of exposure per round trip.
100,000 – 120,000 km / year
New York, Vermont, Massachusetts, Ohio, Illinois, Georgia, Texas… Target specific states or full corridors. Boston 510 km, New York 600 km, Chicago 1,350 km.
A city, a region, a province, a state — or any combination. The targeting is as precise as your media plan.
Typical distances by type of trucking operation, based on industry averages. Actual kilometres depend on the fleet renting the trailer and its lanes: exact figures for the trailers assigned to your campaign are confirmed with your quote.
As in any media plan, production is billed separately from the advertising space. Supply your own artwork, or hand us the mandate.
Our designers build your artwork for the 52 ft × 9 ft format, ready for large-format printing.
Large-format vinyl printed and applied by professional installers, on both sides and the rear doors.
Inspection, touch-ups and replacement of the lettering for the full duration of the campaign.
Truck and trailer advertising, explained simply.
Every campaign is built to measure: number of trailers, faces (sides, rear doors), duration and design. For comparison, a highway billboard in Montreal starts at $5,000 per week — over $20,000 a month — for one fixed location. Our trailers change audiences constantly. Request a quote: fast answer, no commitment.
A static billboard is mostly seen by the same commuters, day after day, in one spot. An advertising trailer crosses the same traffic — Highway 40 in Montreal carries 182,000 vehicles a day (Quebec Ministry of Transport, AADT 2024) — except it doesn't stay put: highways, distribution centres, city cores, other provinces. Your message constantly reaches new people. And according to industry studies, 96% of people find truck advertising more memorable than a static billboard (American Trucking Associations).
Yes. Both sides of the trailer are lettered, so your ad works in both directions of traffic, on any road — plus the rear doors for the traffic behind you, in jams and at red lights. A static billboard faces one direction only: half the traffic never sees it.
You choose the territory precisely: an industrial district, a city (Montreal, Quebec City, Laval, Sherbrooke, Gatineau…), one or several Quebec regions, the Canadian provinces of your choice, or specific U.S. states. Because the trailers are ours, we assign your advertising to the units serving that market. The possibilities are limitless.
We handle it: partial lettering or full wrap in large-format vinyl, professionally installed. No artwork ready? Our graphic design service is available as an option. As in any media plan, production (design, printing, installation) is billed separately from the advertising space.
The minimum term is six months. We offer 6- and 12-month terms: the longer the campaign runs, the lower your cost per square foot and per impression.
Yes. The trailers belong to North South Leasing (Location Nord Sud), our rental division. Thanks to advertising revenue, fleets get reliable 53-ft dry vans at a reduced cost. Call us for availability.
Trailers, faces, duration and territory — every campaign is built to measure. Advertising space and production are itemized separately in your quote.
Mon–Fri · 9 AM to 5 PM